Commercial leadership
Sales strategy, P&L management, go-to-market, teams, channels and performance management.
Home / German Velasquez
FOUNDER & STRATEGY DIRECTOR
German Velasquez
Commercial leadership, growth strategy and practical technology brought together to help businesses make better decisions and execute them.
EXECUTIVE EXPERIENCE
Strategy grounded in operation.
German Velasquez is a Systems Engineer with two MBA degrees and more than 20 years of commercial leadership experience. Before focusing on advisory work, he led large commercial operations in the telecommunications sector.
His work connects growth strategy, sales, customer experience, CRM, data, automation and applied AI. The purpose is practical: identify what is holding the business back, define what should change and support implementation.
20+ yearsCommercial leadership experience.
US$700MAnnual budget responsibility in an executive role.
1,000+People led across commercial operations.
33 countriesInternational reach of a company advised in a growth and CRM transformation project.
AREAS OF EXPERIENCE
Customer and CRM transformation
Customer journeys, pipelines, reporting, service levels, governance and commercial discipline.
Applied technology
Automation and AI connected to business processes, decisions and measurable value.